Introduction to SEO

Search Engine Optimization (SEO) is the process of improving a website so that it appears higher in search engine results pages (SERPs) such as Google, Bing, and Yahoo. When users search for information, products, or services online, they usually click on results that appear on the first page. SEO helps your website become more visible, attract organic (free) traffic, and build long-term credibility online.

In simple words, SEO is about understanding what people search for on the internet, creating valuable content around those searches, and optimizing your website so search engines can easily understand and rank it.

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